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Goodbye East Anglia!

After 23 glorious years living in East Anglia we are heading south. We will be leaving behind some wonderful friends and a rich and varied landscape full of colour and interest. When I joined the Cambridge office of the Countryside Commission in 1993 someone said to me the landscape was flat and boring – how wrong could they be. It is a fantastic place and I will be sad to go.

Now it is time to try somewhere new and we are heading to the Isle of Wight to find new landscapes and to meet new friends. As we make the move PJ.elements will be taking a break for a while and will hopefully re -surface again in September with a new home and camera in hand!

With best wishes,

Pete Johnstone

Elements of the Landscape

Now at the start of April, Elements in the Landscape is just beginning to take shape with lots of phone calls resulting in some more people allowing me to take their photograph. My project is very much about the people in the landscape and their connection to it as it is about the landscape itself.

Jenny Furong, Chatteris Museum

Jenny Furlong, Chatteris Museum

Jenny Furlong is the volunteer Curator of Chatteris Museum, a post she has held for 15 years and now shares with Ian Mason. The Museum moved to the present location in Chatteris in 1995.

One of the exhibits in the Museum is on Cornelius Vermuyden who in the 1650s commissioned by the Crown, directed major projects to drain the Fens and who constructed a system of ‘washes’, to allow periodic flooding of the area by water.

 

Paul Fox and Peter Gardiner, Welney

Paul Fox and Peter Gardiner, Welney

Welney Residents Users Group is a community action group that was formed in 2014 and established as a charity in March 2015. In April 2015 RUG took over the lease of Sandgate Corner – a large overgrown field in the north of the village. Welney RUG are in the process of turning the area into a community greenspace and wildlife area, with orchard, sensory garden and play area.

Peter Gardiner pruning in the orchard

Peter Gardiner pruning in the orchard.

Peter Gardiner a resident of Welney for almost 17 years and a member of RUG has recently retired and has spent some of his spare time helping with the selection, planning and planting of the orchard and native trees.

The young fruit trees will require yearly pruning and with this in mind Peter and another resident recently attended a pruning course with the East of England Apples and Orchards Project to learn the necessary skills required to maintain the new fruit trees.

 

Fred Ingrams painting in the fens

Fred Ingrams painting in the fens.

The fens have changed my life said Fred, an artist who has a passion for painting the fens landscape. I will be painting a scene when a farmer will come up to me and tell me some amazing stories, there is a certain quality about the fen people and landscape which is unique and not to be found anywhere else.

PJ.elements have been awarded a small grant by the Ouse Washes Landscape Partnership Scheme to deliver Elements of the Landscape, a project to photograph people living and working in the Ouse Washes landscape and document their story through images. The people captured in the portraits will have a connection to the land or water, farming, biodiversity crafts or community life.

The Ouse Washes Landscape Partnership Scheme is a 3-year project largely funded by the Heritage Lottery Fund. The scheme focuses on the promotion of the area surrounding the Ouse Washes, the heart of the Cambridgeshire and Norfolk Fens, and on encouraging community engagement with the area’s diverse heritage.

Crowdfunding Nature with Froglife

Project Update. Froglife’s campaign is now live – please support it if you can: http://www.crowdfunder.co.uk/hoppy-families

 

At last the vision of Crowdfunding Nature is beginning to take shape. I spent a lovely morning with Cat Duerden from Froglife at their Boardwalks Local Nature Reserve in Peterborough as they filmed their pitch for their first venture into crowdfunding.

Cat explained: Froglife are planning to launch our exciting new crowdfunding campaign in early February to raise £3500 to create a ‘Hoppy Families’ Nature Trail. As part the campaign we want to encourage more people to visit the Boardwalks as although the reserve is free and easily accessible and close to the city centre, few people seem to know about this beautiful greenspace.

Getting the filming script right

Getting the filming script right.

Crowdfunding Nature is a pilot project being run by the East of England Biodiversity Forum with Natural England to test the effectiveness of crowdfunding to help raise the profile and funding for nature based activities in the East of England. Close behind Froglife are 6 other environmental groups working up their own crowdfunding project to be launched in the coming months.

The Crowdfunding Nature project initiated by PJ.elements with the help of CrowdfundUK is providing training and ongoing support for the environmental groups involved in the project.

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The Boardwalks Local Nature Reserve, Peterborough.

Crowdfunding has proved itself as an effective way of doing commerce in the business world yet I believe their are real opportunities for nature to benefit as well. We just need to get the right mix of people and projects together and inspire public to get involved. I am looking forward to the Froglife crowdfunding campaign coming out and seeing the video too – it is going to be fun!

I will be sure to blog the crowdfunding campaigns on this website and on Twitter as they go live – all help in promoting the campaigns once launched we be gratefully appreciated.

Pete Johnstone

PJ.elements

Photos: ©Pete Johnstone.

Main picture: Katie with video, Cat Duerden centre and Richard with Lionel the Frog.

Environmental crowdfunding in Scotland

Well done to the charity greenspace scotland for having the initiative and for being brave enough to trial out environmental crowdfunding as a way of funding improvements to local green space in Scotland. With funding and support from Nesta’s Rethinking Parks programme and the Heritage Lottery Fund they have created their own bespoke crowdfunding platform for Scottish parks and greenspace. 

 The eventual success of MyParkScotland will no doubt lie in the hands of local communities coming up with the projects and finding the funds to make them happen themselves. However, could the wider UK (and even further afield?) parks and greenspace community give them a helping hand and  support them on their way by making a small donation online?  If we as a community can prove that environmental crowdfunding can work then friends of parks groups and greenspace organisations across the UK and elsewhere will learn and may gain from this success.

 

Julie Procter, CEO of greenspace scotland explains the background:

 

“With funding pressures, finding new and innovative ways to make the financing and management of parks and greenspace sustainable is vital to ensuring their future.  We need to make sure we maintain and keep our parks in good heart today and for the benefit of generations to come. MyParkScotland is our response to this challenge.

MyParkScotland provides a new way to raise funds for projects in parks today and to develop endowment funds to safeguard these national treasures for future generations.

Park users often told us they would like to be able to support their local park but there wasn’t an easy way to do this. That’s why we developed MyParkScotland as a safe and easy way for people to donate to support park improvement projects developed by Friends of Parks and other local groups.

What makes MyParkScotland different to many traditional crowdfunding platforms is that, as an independent Scottish charity, we are able to reclaim Gift Aid on most donations. This ‘extra funding’ is being used to build sustainability and endowment funds for Scotland’s parks. If there isn’t a current project in their favourite park, park lovers are also able to make donations through the website to a specific park or city park endowment fund.

MyPark Scotland FULL COLOUR low res

 

We’re pioneering the development of MyParkScotland in Edinburgh and Glasgow, with the intention to extend across Scotland. We hope that MyParkScotland will make an important contribution to the future sustainability of our parks and will encourage people to think about using crowdfunding as part of the project funding mix.

We would be delighted if supporters of environmental crowdfunding would take a look at the MyParkScotland website – we’d love to hear your feedback – and you might like to make a small pledge to support one of the projects!”

 

MyParkScotland is the only Scottish project within Nesta’s Rethinking Parks programme and is funded by Nesta and the Heritage Lottery Fund. Rethinking Parks aims to support organisations to develop new approaches to sustaining and making the most of the UK’s parks.

 

Pete Johnstone is an advocate of environmental crowdfunding and his case study on the subject can be seen here

Images:  © greenspace scotland

 

PJ.elements Sale! 20% off all commissioned work in June*

Walking down the High Street the other day I saw every other shop had a sale or promotion on. I thought if retailers can do it then so can I!

So for the month of June I am offering 20% off both my half day and full day rate*. This offer applies to my existing clients and new prospective customers alike.

Examples of my work include scoping funds for protects and charities, project development, grant applications, crowdfunding strategies and fundraising campaigns along with environmental and community photography.

To discuss a project or an idea you might have in mind and to get a quote please contact me.

Email: Pete.johnstone@pjelements.co.uk

Tel: 07842 572632

NB. Prospective new customers please note that I normally ask for a written brief or outline of what you require before I can quote for the work.

* Discount does not apply to travel costs, subsistence or other similar expenses. 20% discount only applies to work commissioned in June 2015.

Payment terms are 14 days on receipt of invoice.

A new Technical Note on Crowdfunding from the Landscape Institute.

Pete Johnstone from the environmental consultancy PJ.elements was recently commissioned by the Landscape Institute to write a Technical Note on Crowdfunding for members of the Institute.

Simon Odell, Head of the Landscape institute’s Technical and Professional Services said ‘’The principle of the church spire appeal has been with us for many years, but crowdfunding in its current form is a relatively new digital method of fundraising and offers real opportunities for our members struggling on behalf of local communities on local greenspace projects to achieve a critical mass of funding in this times of public sector cuts.

But conceptually I am also interested in its potential to be a mechanism for delivering payment for ecosystem services (PES) schemes, which have yet to be fully realised.

We choose Pete to write the Technical Note for his tremendous background experience with the body now called Natural England coupled with a clear expertise in environmental crowdfunding.  In fact I haven’t encountered anyone who knows more about the subject area than he has.’’

The use of crowdfunding as a way of raising funds and profile is a proven business technique which is now being taken up by not for profit organisations in their drive to find new ways of raising funds. It is not going to work for every project and other fundraising methods may well be more appropriate. On large projects of, say £10,000 or more it may worthwhile combining different techniques to reach your goal. Though be warned crowdfunding is not the easy option – even to raise a modest amount of money takes time and commitment!

Crowdfunding only works where the public is inspired enough to make a pledge. If not enough people are inspired then the project is not funded.

Pete has written a case study on environmental crowdfunding which can be viewed here.

Pete is an Affiliate member of the Landscape Institute.   For more information on the work of the Landscape Institute visit http://www.landscapeinstitute.co.uk/

 

Nb.If your organisation would like help with developing a crowdfunding strategy or project please contact pete.johnstone@pjelements.co.uk

New funding for Natural Cambridgeshire – the Local Nature Partnership

The Heritage Lottery Fund has awarded Cambridgeshire County Council a £10,000 grant to support and develop the work of the Local Nature Partnership.

Phil Clark the Natural Cambridgeshire Coordinator said, “We will use the money to support our work across Cambridgeshire & Peterborough, putting nature and people at the heart of the decision-making process.

The funding will help us to develop a business plan, identify sustainable funding options and run

Walk for Wifi (1 of 1)a programme of events to listen to and work with local residents, business, farmers and developers to seek their ideas and views on how we can ensure the natural environment is both protected and indeed benefits from ongoing growth agenda in the County.

Thanks are due to Pete Johnstone who helped with the initial concept and who put together the Heritage Lottery Fund application together which included talking to most of the partnership to gauge their views on what should be funded.”

Natural Cambridgeshire contact information:

Coordinator Phil Clark, on 01223 715686: philip.clark@cambridgeshire.gov.uk Twitter:

@naturalcambs or website: www.gclnp@wordpress.com

If your LNP or similar organisation would like help with fundraising please contact Pete Johnstone, email pete.johnstone@pjelements.co.uk

 

hlf-logoCambs LNP logo

Environmental crowdfunding – Norfolk Rivers Trust

This crowdfunding project run by the Norfolk Rivers Trust is all about the Trust’s work to improve the health of the chalk rivers in North Norfolk.

The Rivers Trust is using Crowdfunder to host their campaign – they have already reached their initial funding target and are now looking to stretch the crowdfunding income to the £5,000 mark before the campaign closes later in March.

Please support or promote the project where you can:

http://www.crowdfunder.co.uk/stop-the-aliens/

Thank you

 

 

2020VISION New Beginning Symphony

2020VISION’s aim has always been to convey the value of restoring our fragmented natural habitats and show that healthy ecosystems are not just for wildlife, but are fundamental to us all.

The New Beginning Symphony which has previously only been shown as part of the 2020VISION Roadshow is now available on Vimeo to the general public.

Set against a beautifully composed symphony by Thao Nguyen, New Beginning was produced in partnership with the National Youth Orchestra of Wales and the Music Director, Martyn Ford. To me  the the symphony and accompanying video is an inspiring and emotional call to action, making the case for repairing, reconnecting and restoring Britain’s nature. Play it loud and enjoy!

The 15 minute New Beginning video can be viewed here 

The symphony is available for public screening for a small licence fee. If you are interested in showing the video at your event please contact 2020VISION Coordinator Pete Cairns;peter@2020v.org Please mention PJ.elements in your request.

More info on 2020VISION 

Photo credit; David Tipling, 2020VISION