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Goodbye East Anglia!

After 23 glorious years living in East Anglia we are heading south. We will be leaving behind some wonderful friends and a rich and varied landscape full of colour and interest. When I joined the Cambridge office of the Countryside Commission in 1993 someone said to me the landscape was flat and boring – how wrong could they be. It is a fantastic place and I will be sad to go.

Now it is time to try somewhere new and we are heading to the Isle of Wight to find new landscapes and to meet new friends. As we make the move PJ.elements will be taking a break for a while and will hopefully re -surface again in September with a new home and camera in hand!

With best wishes,

Pete Johnstone

Elements of the Landscape

Now at the start of April, Elements in the Landscape is just beginning to take shape with lots of phone calls resulting in some more people allowing me to take their photograph. My project is very much about the people in the landscape and their connection to it as it is about the landscape itself.

Jenny Furong, Chatteris Museum

Jenny Furlong, Chatteris Museum

Jenny Furlong is the volunteer Curator of Chatteris Museum, a post she has held for 15 years and now shares with Ian Mason. The Museum moved to the present location in Chatteris in 1995.

One of the exhibits in the Museum is on Cornelius Vermuyden who in the 1650s commissioned by the Crown, directed major projects to drain the Fens and who constructed a system of ‘washes’, to allow periodic flooding of the area by water.

 

Paul Fox and Peter Gardiner, Welney

Paul Fox and Peter Gardiner, Welney

Welney Residents Users Group is a community action group that was formed in 2014 and established as a charity in March 2015. In April 2015 RUG took over the lease of Sandgate Corner – a large overgrown field in the north of the village. Welney RUG are in the process of turning the area into a community greenspace and wildlife area, with orchard, sensory garden and play area.

Peter Gardiner pruning in the orchard

Peter Gardiner pruning in the orchard.

Peter Gardiner a resident of Welney for almost 17 years and a member of RUG has recently retired and has spent some of his spare time helping with the selection, planning and planting of the orchard and native trees.

The young fruit trees will require yearly pruning and with this in mind Peter and another resident recently attended a pruning course with the East of England Apples and Orchards Project to learn the necessary skills required to maintain the new fruit trees.

 

Fred Ingrams painting in the fens

Fred Ingrams painting in the fens.

The fens have changed my life said Fred, an artist who has a passion for painting the fens landscape. I will be painting a scene when a farmer will come up to me and tell me some amazing stories, there is a certain quality about the fen people and landscape which is unique and not to be found anywhere else.

PJ.elements have been awarded a small grant by the Ouse Washes Landscape Partnership Scheme to deliver Elements of the Landscape, a project to photograph people living and working in the Ouse Washes landscape and document their story through images. The people captured in the portraits will have a connection to the land or water, farming, biodiversity crafts or community life.

The Ouse Washes Landscape Partnership Scheme is a 3-year project largely funded by the Heritage Lottery Fund. The scheme focuses on the promotion of the area surrounding the Ouse Washes, the heart of the Cambridgeshire and Norfolk Fens, and on encouraging community engagement with the area’s diverse heritage.

A new Technical Note on Crowdfunding from the Landscape Institute.

Pete Johnstone from the environmental consultancy PJ.elements was recently commissioned by the Landscape Institute to write a Technical Note on Crowdfunding for members of the Institute.

Simon Odell, Head of the Landscape institute’s Technical and Professional Services said ‘’The principle of the church spire appeal has been with us for many years, but crowdfunding in its current form is a relatively new digital method of fundraising and offers real opportunities for our members struggling on behalf of local communities on local greenspace projects to achieve a critical mass of funding in this times of public sector cuts.

But conceptually I am also interested in its potential to be a mechanism for delivering payment for ecosystem services (PES) schemes, which have yet to be fully realised.

We choose Pete to write the Technical Note for his tremendous background experience with the body now called Natural England coupled with a clear expertise in environmental crowdfunding.  In fact I haven’t encountered anyone who knows more about the subject area than he has.’’

The use of crowdfunding as a way of raising funds and profile is a proven business technique which is now being taken up by not for profit organisations in their drive to find new ways of raising funds. It is not going to work for every project and other fundraising methods may well be more appropriate. On large projects of, say £10,000 or more it may worthwhile combining different techniques to reach your goal. Though be warned crowdfunding is not the easy option – even to raise a modest amount of money takes time and commitment!

Crowdfunding only works where the public is inspired enough to make a pledge. If not enough people are inspired then the project is not funded.

Pete has written a case study on environmental crowdfunding which can be viewed here.

Pete is an Affiliate member of the Landscape Institute.   For more information on the work of the Landscape Institute visit http://www.landscapeinstitute.co.uk/

 

Nb.If your organisation would like help with developing a crowdfunding strategy or project please contact pete.johnstone@pjelements.co.uk

New funding for Natural Cambridgeshire – the Local Nature Partnership

The Heritage Lottery Fund has awarded Cambridgeshire County Council a £10,000 grant to support and develop the work of the Local Nature Partnership.

Phil Clark the Natural Cambridgeshire Coordinator said, “We will use the money to support our work across Cambridgeshire & Peterborough, putting nature and people at the heart of the decision-making process.

The funding will help us to develop a business plan, identify sustainable funding options and run

Walk for Wifi (1 of 1)a programme of events to listen to and work with local residents, business, farmers and developers to seek their ideas and views on how we can ensure the natural environment is both protected and indeed benefits from ongoing growth agenda in the County.

Thanks are due to Pete Johnstone who helped with the initial concept and who put together the Heritage Lottery Fund application together which included talking to most of the partnership to gauge their views on what should be funded.”

Natural Cambridgeshire contact information:

Coordinator Phil Clark, on 01223 715686: philip.clark@cambridgeshire.gov.uk Twitter:

@naturalcambs or website: www.gclnp@wordpress.com

If your LNP or similar organisation would like help with fundraising please contact Pete Johnstone, email pete.johnstone@pjelements.co.uk

 

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