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Crowdfunding Nature with Froglife

Project Update. Froglife’s campaign is now live – please support it if you can: http://www.crowdfunder.co.uk/hoppy-families

 

At last the vision of Crowdfunding Nature is beginning to take shape. I spent a lovely morning with Cat Duerden from Froglife at their Boardwalks Local Nature Reserve in Peterborough as they filmed their pitch for their first venture into crowdfunding.

Cat explained: Froglife are planning to launch our exciting new crowdfunding campaign in early February to raise £3500 to create a ‘Hoppy Families’ Nature Trail. As part the campaign we want to encourage more people to visit the Boardwalks as although the reserve is free and easily accessible and close to the city centre, few people seem to know about this beautiful greenspace.

Getting the filming script right

Getting the filming script right.

Crowdfunding Nature is a pilot project being run by the East of England Biodiversity Forum with Natural England to test the effectiveness of crowdfunding to help raise the profile and funding for nature based activities in the East of England. Close behind Froglife are 6 other environmental groups working up their own crowdfunding project to be launched in the coming months.

The Crowdfunding Nature project initiated by PJ.elements with the help of CrowdfundUK is providing training and ongoing support for the environmental groups involved in the project.

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The Boardwalks Local Nature Reserve, Peterborough.

Crowdfunding has proved itself as an effective way of doing commerce in the business world yet I believe their are real opportunities for nature to benefit as well. We just need to get the right mix of people and projects together and inspire public to get involved. I am looking forward to the Froglife crowdfunding campaign coming out and seeing the video too – it is going to be fun!

I will be sure to blog the crowdfunding campaigns on this website and on Twitter as they go live – all help in promoting the campaigns once launched we be gratefully appreciated.

Pete Johnstone

PJ.elements

Photos: ©Pete Johnstone.

Main picture: Katie with video, Cat Duerden centre and Richard with Lionel the Frog.