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A Great Place

October has been spent meeting some interesting people – perhaps you may know some of them from my mosaic – and in visiting places around the island to get to know my new home.  I am learning a lot of what the Island has got to offer and what it has not.

Finding the funds to do valuable work is a common theme when talking to people be it on church or parish projects, landscape improvements or those working on regeneration projects such as the Pluto Project in Sandown, mentioned in my last blog.  It is good to know that crowdfunding is being talked about with enthusiasm and hopefully my crowdfunding video – tips for success will be of help to those who have yet to venture into this form of fundraising.

I was really chuffed that On the Wight chose one of my photos, Abstract Sands to be their photo of the week – particularly pleasing for me as most of my photography tends to be of people rather of landscapes.

The two best venues I have been to this month are the Piano Cafe in Freshwater which serves excellent coffee and the Neil Williams Gallery in Ventnor whose landscape photography is truly stunning. The Island is certainly a great place and I look forward to seeing more of it and meeting new people in the months to come.

Crowdfunding Nature – evaluation video on recent work to test the effectiveness of crowdfunding for wildlife organisations in the East of England

Crowdfunding Nature – Project Update (June 2016)

Keep the Nightingales Singing!

Project update: As part of the Crowdfunding for Nature project, Natural England and local charity Nene Coppicing and Crafts raised £5200 from 90 backers from the UK crowdfunding platform Crowdfunder.
Crowdfunding Nature is an initiative run by the East of England Biodiversity Forum and managed by PJ.elements and CrowfundUK. The initiative is currently undergoing evaluation and a short video of the lessons learned to help other environmental organisations with crowdfunding campaigns will be out soon.

Crowdfunding Nature: Love a Duck campaign!

Duck End is a much loved nature reserve on the edge of Maulden in Bedfordshire. It has ponds, marshy areas, pollards and a wildflower meadow and home for lots of wildlife. The reserve is also the last remnant of Maulden Moor, where peat was cut for fuel in the 18th century, so it has wildlife and some history but walking around the reserve, especially in winter, is getting increasingly difficult as it can be a very wet place.

The Greensand Trust who manage the reserve want to replace the old boardwalk with a new one and will be running a crowdfunding campaign, called Love a Duck!  to help raise funds for the new boardwalk.

Crowdfunding will be used to replace the old boardwalk

Crowdfunding will be used to replace the old boardwalk.

I met Jon Balaam from the Greensand Trust on the day of filming the crowdfunding video who explained that the volunteers have really enjoyed preparing for the video and the crowdfunding idea and that the Trust hopes to be launching the campaign next week.

The crowdfunding video

The crowdfunding video

The Greensand Trust is one of a number conservation organisations who are taking part in Crowdfunding Nature a pilot project run by the East of England Biodiversity Forum to test the potential for crowdfunding to raise funds and profile for nature based projects.

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Watch out for the Love a Duck crowdfunding campaign coming soon!

Photo: Pete Johnstone

 

 

Urban regeneration in New York

The High Line, New York

The High Line, New York showing viewing platform

I had a great opportunity to visit the High Line in New York recently to meet some staff and volunteers who gave an excellent tour of this city regeneration initiative.

Built in the late 1920s as a freight only line the ‘High Line’ in New York served many factories and warehouses and was raised above ground to reduce congestion, improve safety and increase efficiency.

By 1980 the last train ran along the tracks and for the next decade or so the High Line became derelict and a no go area. It was only with the threat of demolition in  the 1990s that local people and city organisations came together to work out a future for the line.

And what a great example of urban regeneration it has been! I was particularly impressed with how well it is managed with a combination of the Friends of the High Line volunteers and staff and the city parks dept among others. Plus how the old architecture fits in with the modern new build of offices and homes. Now a tourist attraction in its own right the next section to be opened, with views of the Hudson River, will have minimal management where visitors  will be able to walk along a path through self-sown vegetation to contrast that of the more managed southern section.

The High Line

The High Line’s unique planting set against new build.

 

 

 

 

 

 

 

 

The High Line is well worth a visit when next in New York and hopefully inspiration for UK projects in Liverpool and London who have used Spacehive to help crowdfund and promote their work

More High Line images can be viewed here.

A new Technical Note on Crowdfunding from the Landscape Institute.

Pete Johnstone from the environmental consultancy PJ.elements was recently commissioned by the Landscape Institute to write a Technical Note on Crowdfunding for members of the Institute.

Simon Odell, Head of the Landscape institute’s Technical and Professional Services said ‘’The principle of the church spire appeal has been with us for many years, but crowdfunding in its current form is a relatively new digital method of fundraising and offers real opportunities for our members struggling on behalf of local communities on local greenspace projects to achieve a critical mass of funding in this times of public sector cuts.

But conceptually I am also interested in its potential to be a mechanism for delivering payment for ecosystem services (PES) schemes, which have yet to be fully realised.

We choose Pete to write the Technical Note for his tremendous background experience with the body now called Natural England coupled with a clear expertise in environmental crowdfunding.  In fact I haven’t encountered anyone who knows more about the subject area than he has.’’

The use of crowdfunding as a way of raising funds and profile is a proven business technique which is now being taken up by not for profit organisations in their drive to find new ways of raising funds. It is not going to work for every project and other fundraising methods may well be more appropriate. On large projects of, say £10,000 or more it may worthwhile combining different techniques to reach your goal. Though be warned crowdfunding is not the easy option – even to raise a modest amount of money takes time and commitment!

Crowdfunding only works where the public is inspired enough to make a pledge. If not enough people are inspired then the project is not funded.

Pete has written a case study on environmental crowdfunding which can be viewed here.

Pete is an Affiliate member of the Landscape Institute.   For more information on the work of the Landscape Institute visit http://www.landscapeinstitute.co.uk/

 

Nb.If your organisation would like help with developing a crowdfunding strategy or project please contact pete.johnstone@pjelements.co.uk