Greensand Country Landscape Partnership
It was particularly pleasing to secure a photography commission from the Greensand Country Landscape Partnership as previously, some years back, I had played a part in helping to devise the Audience Development Plan for the project.
My current role is to help build up a library of photographs that feature the distinctive qualities of the Greensand Country. The two days recently spent in the area were to focus on taking photographs of the first Greensand Country Festival (26th May – 3rd June 2018) with the photos helping to monitor progress and for use in future Festival guides and publicity.
In all I attended 6 Festival events ranging from a ramblers walk, a very well attended Walk4health walk through the lovely and recently restored Ampthill Great Park (again HLF Funded) a Forest School activity through to a singing event on Woburn Sands Station!
I thoroughly enjoyed the two days which was really helped by people happily allowing me to take their photographs. While taking the photos I must have spoken to several dozen people and it is surprising how few have heard of the HLF funded Landscape Partnership schemes.
These Landscape Partnerships have helped restore many local landscapes up and around the country and one that has engaged many thousands of people in the process. Just one of life’s hidden gems, I guess.
Background: Greensand Country is an island of distinctive, beautiful and loved countryside in the heart of Bedfordshire. The area contains all of Bedfordshire’s remaining heathland, more than half of its woodland and more historic parkland per hectare than anywhere else in the country. It is a landscape rich in wildlife and cultural heritage, with its own special qualities and sense of place.
More info: http://greensandcountry.com/
Photographs. Taken by Pete Johnstone, published courtesy of Greensand Country ©. All images have parental permissions where required.
Here is an opportunity to contribute to a crowdfunding project in Scotland combining Red Squirrels, a life time passion and some stunning photography.
Today sees the launch of a crowd funding campaign to raise funds for The Red Squirrel: A Future in the Forest -‐ an exciting new photo book from wildlife photographer Neil McIntyre, with words from celebrated author Polly Pullar.
The book will be packed with Neil’s jaw-‐dropping images and evocatively portrays not only the lives of his local squirrels, but the forest home they depend on.
The crowd funding campaign runs throughout November and is all or nothing. Any support you’re able to provide is hugely appreciated, whether it’s spreading the word or snapping up an exclusive reward.
UPDATE: Project raised in excess of £25,000 through crowdfunding – well done to the team! It certainly shows that with a good idea, excellent networking and a good team, environmental crowdfunding can really bring success.
Visit the campiagn on Kickstarter here
Photo and video credits: Neil McIntyre
October has been spent meeting some interesting people – perhaps you may know some of them from my mosaic – and in visiting places around the island to get to know my new home. I am learning a lot of what the Island has got to offer and what it has not.
Finding the funds to do valuable work is a common theme when talking to people be it on church or parish projects, landscape improvements or those working on regeneration projects such as the Pluto Project in Sandown, mentioned in my last blog. It is good to know that crowdfunding is being talked about with enthusiasm and hopefully my crowdfunding video – tips for success will be of help to those who have yet to venture into this form of fundraising.
I was really chuffed that On the Wight chose one of my photos, Abstract Sands to be their photo of the week – particularly pleasing for me as most of my photography tends to be of people rather of landscapes.
The two best venues I have been to this month are the Piano Cafe in Freshwater which serves excellent coffee and the Neil Williams Gallery in Ventnor whose landscape photography is truly stunning. The Island is certainly a great place and I look forward to seeing more of it and meeting new people in the months to come.
Our move from Cambridgeshire to the Isle of Wight has been successful and we are now looking to continue our work to help communities and environmental organisations both here on the Island and elsewhere in the UK.
The work that PJ.elements can provide includes:
Developing funding plans, scoping funding opportunities and working with organisations with business planning and raising the profile and public appeal of your organisation.
Examples of previous work: Funding plans for the National Federation of Parks and Green Spaces, the charity Cambridge Past Present and Future. Audience development work for Heritage Lottery Fund funded landscape partnership schemes and a funding and right of way project with the rural charity Cambridgeshire ACRE.
Fundraising for specific projects and help with applications to lottery bodies, trusts and foundations, including supporting crowdfunding campaigns.
Examples of previous work: Project managing a crowdfunding campaign * with Natural England and 5 wildlife organisations and successful fundraising for a Local Nature Partnership.
Our photography has been used widely to support funding bids, help illustrate work in progress and providing stock images for PR purposes. The focus of the photography is around people and the environment.
Examples of previous work: Commissioned work for WildlifeTrustBCN, the David Attenborough Conservation Building and numerous HLF funded projects.
Pete Johnstone who runs PJ.elements is keen to hear from parish councils, community groups and environmental organisations who may need help in any of the above areas.
For an informal chat to discuss your project ideas and to get a quote please contact:
Email: pete.johnstone (at) btinternet.com
Phone: 07842 572632
*As part of the evaluation the Crowdfunding Nature campaign we made a video Tips for Success – watch it here > : https://youtu.be/WIPa4SzTWn0
The Crowdfunding Nature initiative is now well under way with Froglife successfully raising over £3500 for their nature reserve project in Peterborough.
Three other campaigns are currently live and it would be great if you could support them;
The Greensand Trust’s Love a duck:http://www.crowdfunder.co.uk/love-a-duck/
The National Trusts Dormice project: http://www.crowdfunder.co.uk/giving-the-dormice-of-danbury-a-home/
And the Wildlife Trust BCN’s Great Fen Project: https://www.kickstarter.com/projects/wildlifebcn/great-fen-great-fun
The East of England Biodiversity Forum with the support of Natural England is testing the effectiveness of crowdfunding to help raise the profile and funding for nature based activities in the East of England. The cost of maintaining and further improving sites of high nature conservation interest is significant.
These costs are further increased when public access, learning and education programmes are being encouraged on these sites. As funding from the more traditional sources is becoming more and more competitive crowdfunding is being looked at as a way of boosting funds for specific projects.
However, if the ‘crowd’ doesn’t pledge anything towards the projects then they won’t proceed. One project from Froglife has already been successful in raising £3500 for their nature reserve in Peterborough, 3 more projects have now gone live, some with only a couple of weeks left to raise the funds.
PS. All the video’s are worth watching – great fun was had by all!
Duck End is a much loved nature reserve on the edge of Maulden in Bedfordshire. It has ponds, marshy areas, pollards and a wildflower meadow and home for lots of wildlife. The reserve is also the last remnant of Maulden Moor, where peat was cut for fuel in the 18th century, so it has wildlife and some history but walking around the reserve, especially in winter, is getting increasingly difficult as it can be a very wet place.
The Greensand Trust who manage the reserve want to replace the old boardwalk with a new one and will be running a crowdfunding campaign, called Love a Duck! to help raise funds for the new boardwalk.
I met Jon Balaam from the Greensand Trust on the day of filming the crowdfunding video who explained that the volunteers have really enjoyed preparing for the video and the crowdfunding idea and that the Trust hopes to be launching the campaign next week.
The Greensand Trust is one of a number conservation organisations who are taking part in Crowdfunding Nature a pilot project run by the East of England Biodiversity Forum to test the potential for crowdfunding to raise funds and profile for nature based projects.
Photo: Pete Johnstone
Project Update. Froglife’s campaign is now live – please support it if you can: http://www.crowdfunder.co.uk/hoppy-families
At last the vision of Crowdfunding Nature is beginning to take shape. I spent a lovely morning with Cat Duerden from Froglife at their Boardwalks Local Nature Reserve in Peterborough as they filmed their pitch for their first venture into crowdfunding.
Cat explained: Froglife are planning to launch our exciting new crowdfunding campaign in early February to raise £3500 to create a ‘Hoppy Families’ Nature Trail. As part the campaign we want to encourage more people to visit the Boardwalks as although the reserve is free and easily accessible and close to the city centre, few people seem to know about this beautiful greenspace.
Crowdfunding Nature is a pilot project being run by the East of England Biodiversity Forum with Natural England to test the effectiveness of crowdfunding to help raise the profile and funding for nature based activities in the East of England. Close behind Froglife are 6 other environmental groups working up their own crowdfunding project to be launched in the coming months.
The Crowdfunding Nature project initiated by PJ.elements with the help of CrowdfundUK is providing training and ongoing support for the environmental groups involved in the project.
Crowdfunding has proved itself as an effective way of doing commerce in the business world yet I believe their are real opportunities for nature to benefit as well. We just need to get the right mix of people and projects together and inspire public to get involved. I am looking forward to the Froglife crowdfunding campaign coming out and seeing the video too – it is going to be fun!
I will be sure to blog the crowdfunding campaigns on this website and on Twitter as they go live – all help in promoting the campaigns once launched we be gratefully appreciated.
Photos: ©Pete Johnstone.
Main picture: Katie with video, Cat Duerden centre and Richard with Lionel the Frog.