Crowdfunding Nature underway

The Crowdfunding Nature initiative is now well under way with Froglife successfully raising over £3500 for their nature reserve project in Peterborough.

Three other campaigns are currently live and it would be great if you could support them;

They include
The Greensand Trust’s Love a duck:http://www.crowdfunder.co.uk/love-a-duck/

The National Trusts Dormice project: http://www.crowdfunder.co.uk/giving-the-dormice-of-danbury-a-home/

And the Wildlife Trust BCN’s Great Fen Project: https://www.kickstarter.com/projects/wildlifebcn/great-fen-great-fun

The East of England Biodiversity Forum with the support of Natural England is testing the effectiveness of crowdfunding to help raise the profile and funding for nature based activities in the East of England. The cost of maintaining and further improving sites of high nature conservation interest is significant.

These costs are further increased when public access, learning and education programmes are being encouraged on these sites. As funding from the more traditional sources is becoming more and more competitive crowdfunding is being looked at as a way of boosting funds for specific projects.

However, if the ‘crowd’ doesn’t pledge anything towards the projects then they won’t proceed. One project from Froglife has already been successful in raising £3500 for their nature reserve in Peterborough, 3 more projects have now gone live, some with only a couple of weeks left to raise the funds.

PS. All the video’s are worth watching – great fun was had by all!

Crowdfunding Nature: Love a Duck campaign!

Duck End is a much loved nature reserve on the edge of Maulden in Bedfordshire. It has ponds, marshy areas, pollards and a wildflower meadow and home for lots of wildlife. The reserve is also the last remnant of Maulden Moor, where peat was cut for fuel in the 18th century, so it has wildlife and some history but walking around the reserve, especially in winter, is getting increasingly difficult as it can be a very wet place.

The Greensand Trust who manage the reserve want to replace the old boardwalk with a new one and will be running a crowdfunding campaign, called Love a Duck!  to help raise funds for the new boardwalk.

Crowdfunding will be used to replace the old boardwalk

Crowdfunding will be used to replace the old boardwalk.

I met Jon Balaam from the Greensand Trust on the day of filming the crowdfunding video who explained that the volunteers have really enjoyed preparing for the video and the crowdfunding idea and that the Trust hopes to be launching the campaign next week.

The crowdfunding video

The crowdfunding video

The Greensand Trust is one of a number conservation organisations who are taking part in Crowdfunding Nature a pilot project run by the East of England Biodiversity Forum to test the potential for crowdfunding to raise funds and profile for nature based projects.

IMG_6292

Watch out for the Love a Duck crowdfunding campaign coming soon!

Photo: Pete Johnstone

 

 

Crowdfunding Nature with Froglife

Project Update. Froglife’s campaign is now live – please support it if you can: http://www.crowdfunder.co.uk/hoppy-families

 

At last the vision of Crowdfunding Nature is beginning to take shape. I spent a lovely morning with Cat Duerden from Froglife at their Boardwalks Local Nature Reserve in Peterborough as they filmed their pitch for their first venture into crowdfunding.

Cat explained: Froglife are planning to launch our exciting new crowdfunding campaign in early February to raise £3500 to create a ‘Hoppy Families’ Nature Trail. As part the campaign we want to encourage more people to visit the Boardwalks as although the reserve is free and easily accessible and close to the city centre, few people seem to know about this beautiful greenspace.

Getting the filming script right

Getting the filming script right.

Crowdfunding Nature is a pilot project being run by the East of England Biodiversity Forum with Natural England to test the effectiveness of crowdfunding to help raise the profile and funding for nature based activities in the East of England. Close behind Froglife are 6 other environmental groups working up their own crowdfunding project to be launched in the coming months.

The Crowdfunding Nature project initiated by PJ.elements with the help of CrowdfundUK is providing training and ongoing support for the environmental groups involved in the project.

IMG_6161

The Boardwalks Local Nature Reserve, Peterborough.

Crowdfunding has proved itself as an effective way of doing commerce in the business world yet I believe their are real opportunities for nature to benefit as well. We just need to get the right mix of people and projects together and inspire public to get involved. I am looking forward to the Froglife crowdfunding campaign coming out and seeing the video too – it is going to be fun!

I will be sure to blog the crowdfunding campaigns on this website and on Twitter as they go live – all help in promoting the campaigns once launched we be gratefully appreciated.

Pete Johnstone

PJ.elements

Photos: ©Pete Johnstone.

Main picture: Katie with video, Cat Duerden centre and Richard with Lionel the Frog.

Crowdfunding Nature Workshop

Through the East of England Biodiversity Forum we are encouraging 6 projects to be worked up as crowdfunding campaigns  to be launched over the coming months.

All of the projects covering the counties of Hertfordshire, Cambridgeshire and Bedfordshire will have a focus on nature and will aim to test and demonstrate the effectiveness of using crowdfunding as a mechanism to raise funds and profile for nature conservation work.

The workshop in November gave the participating groups an opportunity to learn more about how crowdfunding works and to help each other build a stronger case for their individual campaigns.

Some of the feedback included:

  • De-mystifying the whole crowdfunding thing and helped that it was such a friendly atmosphere;
  • Aware now of how to build a strong campaign and avoid the pitfalls;
  • Pooling collective ideas and experience.

    Crowdfunding Nature workshop, Cambridge

    Crowdfunding Nature workshop, Cambridge

The workshop was facilitated by Anne Strachan of CrowdfundUK and funded by Natural England.

Pete Johnstone of PJ.elements said, If crowdfunding can deliver benefits for business, then it can work for nature too, we have just got to get better at engaging a wider audience in the work that we do.

As the campaigns get launched we will be promoting them on this website as well as elsewhere so watch out for them and please support them if you can.

Thanks to Watergull Orchards for donating a case of their excellent apple juice for our lunch!

CrowdJustice: A new crowdfunding platform to support environmental injustice

Do you want to put right an environmental injustice or think you have suffered an injustice and want to raise funds to support your case? But a lack of funding stands in the way?

Well now there is hope as a committed team of lawyers have set up a crowdfunding platform to help you raise the funds  for any legal action required and to you build that all important community support.  CrowdJustice is a funding platform where you can come together with your community to build support and share the costs of taking legal action for issues that affect your community.

At the moment the CrowdJustice team are only supporting cases on an invitation only basis – contact the team for more information. This is a great and timely idea and a novel use of the crowdfunding concept.

Details: https://www.crowdjustice.co.uk/

 

Urban regeneration in New York

The High Line, New York

The High Line, New York showing viewing platform

I had a great opportunity to visit the High Line in New York recently to meet some staff and volunteers who gave an excellent tour of this city regeneration initiative.

Built in the late 1920s as a freight only line the ‘High Line’ in New York served many factories and warehouses and was raised above ground to reduce congestion, improve safety and increase efficiency.

By 1980 the last train ran along the tracks and for the next decade or so the High Line became derelict and a no go area. It was only with the threat of demolition in  the 1990s that local people and city organisations came together to work out a future for the line.

And what a great example of urban regeneration it has been! I was particularly impressed with how well it is managed with a combination of the Friends of the High Line volunteers and staff and the city parks dept among others. Plus how the old architecture fits in with the modern new build of offices and homes. Now a tourist attraction in its own right the next section to be opened, with views of the Hudson River, will have minimal management where visitors  will be able to walk along a path through self-sown vegetation to contrast that of the more managed southern section.

The High Line

The High Line’s unique planting set against new build.

 

 

 

 

 

 

 

 

The High Line is well worth a visit when next in New York and hopefully inspiration for UK projects in Liverpool and London who have used Spacehive to help crowdfund and promote their work

More High Line images can be viewed here.

Environmental crowdfunding in Scotland

Well done to the charity greenspace scotland for having the initiative and for being brave enough to trial out environmental crowdfunding as a way of funding improvements to local green space in Scotland. With funding and support from Nesta’s Rethinking Parks programme and the Heritage Lottery Fund they have created their own bespoke crowdfunding platform for Scottish parks and greenspace. 

 The eventual success of MyParkScotland will no doubt lie in the hands of local communities coming up with the projects and finding the funds to make them happen themselves. However, could the wider UK (and even further afield?) parks and greenspace community give them a helping hand and  support them on their way by making a small donation online?  If we as a community can prove that environmental crowdfunding can work then friends of parks groups and greenspace organisations across the UK and elsewhere will learn and may gain from this success.

 

Julie Procter, CEO of greenspace scotland explains the background:

 

“With funding pressures, finding new and innovative ways to make the financing and management of parks and greenspace sustainable is vital to ensuring their future.  We need to make sure we maintain and keep our parks in good heart today and for the benefit of generations to come. MyParkScotland is our response to this challenge.

MyParkScotland provides a new way to raise funds for projects in parks today and to develop endowment funds to safeguard these national treasures for future generations.

Park users often told us they would like to be able to support their local park but there wasn’t an easy way to do this. That’s why we developed MyParkScotland as a safe and easy way for people to donate to support park improvement projects developed by Friends of Parks and other local groups.

What makes MyParkScotland different to many traditional crowdfunding platforms is that, as an independent Scottish charity, we are able to reclaim Gift Aid on most donations. This ‘extra funding’ is being used to build sustainability and endowment funds for Scotland’s parks. If there isn’t a current project in their favourite park, park lovers are also able to make donations through the website to a specific park or city park endowment fund.

MyPark Scotland FULL COLOUR low res

 

We’re pioneering the development of MyParkScotland in Edinburgh and Glasgow, with the intention to extend across Scotland. We hope that MyParkScotland will make an important contribution to the future sustainability of our parks and will encourage people to think about using crowdfunding as part of the project funding mix.

We would be delighted if supporters of environmental crowdfunding would take a look at the MyParkScotland website – we’d love to hear your feedback – and you might like to make a small pledge to support one of the projects!”

 

MyParkScotland is the only Scottish project within Nesta’s Rethinking Parks programme and is funded by Nesta and the Heritage Lottery Fund. Rethinking Parks aims to support organisations to develop new approaches to sustaining and making the most of the UK’s parks.

 

Pete Johnstone is an advocate of environmental crowdfunding and his case study on the subject can be seen here

Images:  © greenspace scotland

 

PJ.elements Sale! 20% off all commissioned work in June*

Walking down the High Street the other day I saw every other shop had a sale or promotion on. I thought if retailers can do it then so can I!

So for the month of June I am offering 20% off both my half day and full day rate*. This offer applies to my existing clients and new prospective customers alike.

Examples of my work include scoping funds for protects and charities, project development, grant applications, crowdfunding strategies and fundraising campaigns along with environmental and community photography.

To discuss a project or an idea you might have in mind and to get a quote please contact me.

Email: Pete.johnstone@pjelements.co.uk

Tel: 07842 572632

NB. Prospective new customers please note that I normally ask for a written brief or outline of what you require before I can quote for the work.

* Discount does not apply to travel costs, subsistence or other similar expenses. 20% discount only applies to work commissioned in June 2015.

Payment terms are 14 days on receipt of invoice.

A new Technical Note on Crowdfunding from the Landscape Institute.

Pete Johnstone from the environmental consultancy PJ.elements was recently commissioned by the Landscape Institute to write a Technical Note on Crowdfunding for members of the Institute.

Simon Odell, Head of the Landscape institute’s Technical and Professional Services said ‘’The principle of the church spire appeal has been with us for many years, but crowdfunding in its current form is a relatively new digital method of fundraising and offers real opportunities for our members struggling on behalf of local communities on local greenspace projects to achieve a critical mass of funding in this times of public sector cuts.

But conceptually I am also interested in its potential to be a mechanism for delivering payment for ecosystem services (PES) schemes, which have yet to be fully realised.

We choose Pete to write the Technical Note for his tremendous background experience with the body now called Natural England coupled with a clear expertise in environmental crowdfunding.  In fact I haven’t encountered anyone who knows more about the subject area than he has.’’

The use of crowdfunding as a way of raising funds and profile is a proven business technique which is now being taken up by not for profit organisations in their drive to find new ways of raising funds. It is not going to work for every project and other fundraising methods may well be more appropriate. On large projects of, say £10,000 or more it may worthwhile combining different techniques to reach your goal. Though be warned crowdfunding is not the easy option – even to raise a modest amount of money takes time and commitment!

Crowdfunding only works where the public is inspired enough to make a pledge. If not enough people are inspired then the project is not funded.

Pete has written a case study on environmental crowdfunding which can be viewed here.

Pete is an Affiliate member of the Landscape Institute.   For more information on the work of the Landscape Institute visit http://www.landscapeinstitute.co.uk/

 

Nb.If your organisation would like help with developing a crowdfunding strategy or project please contact pete.johnstone@pjelements.co.uk

Our Big Gig 2015 (England)

An innovative way to encourage crowdfunding is being made by Superact. The organisation is offering one off grants of £100  to enable community groups to start their own crowd funding campaign so that they can raise more money from their community to take part in Our Big Gig to be run later in  the summer.

The event is being organised by Superact, a not for profit music and arts organisation that uses creativity to help improve the health and well-being of people from all backgrounds and abilities.

Well done to Superact for this good idea!

Projects have to be registered with the crowdfunding platform Spacehive by 31st May 2015.

Details: http://www.superact.org.uk/ourbiggig/